93% of the Argentine Act costs less results and services due to the economic context


93% of Argentinian customers made cuts in the past few months in the expenses to attack the buying clothes, redesigning the home and using services, due to the current economic context, according to research carried out by Councilor Kantar TNS and Kantar Millward Brown.

The councilor, based on the survey results "Repayment Fees", said they are generally "Argentina is not willing to retire some of their services" such as the prepayment, the extra cable and the cone phone and in cases where the cut " inevitable "aimed at out-of-school events, clothing buying or home remodeling costs.

"93% of Argentinians say they have reduced – left or on costs," said Kantar.

The survey, which also included tourism-related issues, was carried out in September and ran a sample of 1,200 cases – men and women from 18 years old; age – occupiers in different parts of the country.

"The General Index of Economic Estates (IGEE) we put forward in Kantar TNS have been running last November, and in the last four months, 39; it has reached the lowest rates in the last 14 years, "said Tomás Veitz, company Census Director

Vietz explained when he was analyzing As Argentine users' customs have been influenced, three groups have been identified: maintenance costs, medium costs and reduced costs.

Among the first ones the Argentineans are not willing to retire some of the services as a social work, for example, what is the last cut, however, 10% have already been sent off.

Inside this section also those who want to support the extra cable (49%) or mobile telephony plan (50%).

At the same time, within the second group, where the need for most users' approaches, Users recognize "they did not stop doing some of the tasks, but did not do it with the same frequency or intense as it was in the past," said Veitz .

Finally, among those who have reduced or stopped their costs, purchases that have resulted in their discount or high value for purchasing power, such as buying tickets to travel, were purchased abroad, in particular.

According to Kantar, "when they look at the data of those who managed minor services / actions or activities, the 35 to 49 year-olds appear to be the largest he did, and the one from 18 to 24 tried to save and not be able to buy it ".

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