Adobe Experience Platform is making the personal customer experience very factual


Businesses now watch a wide range of information about user interactions with their website, content and other marketing activities. And they hope

This information is stored in many requests and stored with records. With different data stored in unrelated apps, the ability to “create a 360-degree view of the user” is almost impossible. Worse, the time taken to connect even a number of data sources gives real-time answers or extracts from the question.

To address this problem, Adobe uses distributed data to share with Adobe Experience Platform, an open source, easily accessible data source platform across a group that integrates data in a timely manner. to deliver a full profile of users. Built from the ground up to include both baggage and flow data, Adobe Experience Platform has the ability to offer customers attractive, attractive products and content.

To make them more flexible and easier, Adobe Experience Platform has a number of links that allow organizations to link directly to key products / software products and API that work with apps that make up as well as supporting new development.

This comprehensive data set allows organizations to deliver real-time personalization at a level. Companies can now respond to immediate consumer behavior, striking away from exercise and delays that occur when using bat-orted systems. With one view of the user who will display external and external data sources, companies can make reasoned decisions quickly and share customer profiles – and act on it. that information in a real time.

In the case of IT teams, it is now possible to complete many of the manual tasks required to delete individual data sets but delete IT resources and delay the ability to process business applications. By self-coordinating data-coordinated activities IT teams are able to move away from “metadata” conversations and increase interaction with customer engagement teams. And by using APIs to simplify access to data, development teams can respond more quickly to requests for new applications that improve customer experience.

With Adobe Experience Platform, organizations are better placed to understand users and make data possible by using AI and engineering technologies. One database of high-quality customers removes most of the previous manual data that AI / ML has had to use. In addition, Adobe Sense, AI / ML framework, can be used in lockstep with Experience Platform to determine factual information based on information that is most appropriate to a particular customer. Sensei can also be used to consider what a client wants the next thing and deliver it in a proactive way. These AI tools contribute to audience acquisition by finding listeners “looking so good” or using a predictive model to identify them.

To successfully help organizations use their knowledge platform, Adobe experts provide two important advice. The first is that you have a strong understanding of the customers' journey (and the main points of contact) and how they need to be moved, or where innovation will affect it. The second is the data source that could be incorporated by the Experience Platform before they are installed.

For more information on how your organization can create your competitiveness with Adobe Adobe Platform, click here.

Copyright © 2019 IDG Communications, Inc.

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