Big Porsche projects



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Oliver Blume, Chief Executive of Porsche, will consider the brand's strategy. "It's an incredibly interesting year."

The end of diesel, electricity transfer and new 911, Porsche is ahead in the future in 2019. A year full of challenges for Chief Porsche Oliver Blume and his teams. Does this mean that everyone currently works 12 hours a day in Porsche? "Perhaps there is more, but don't do it again at the Labor Council"the headteacher laughs as he will find out for an exclusive interview on the sidings at the Motor Geneva Exhibition.

2019, it's not a year like the others for Porsche, right?
It's an incredibly interesting year. These events all present a major challenge for our organization and as a unique opportunity for our brand. The publication of the 911 coupe and cabrio sets out our strategy for gasoline vehicles. We will also be welcoming these hybrid places this year, including some surprising moments from motor sports fans. At the end of the year, the Taycan, the first electric Porsche, provides our good product pack.


We want to free trade. In the modern world, there is no other alternative.

What will be the distribution of Belgium to the Porsche electricity?
We will start to deliver it throughout Europe first. We are very pleased with the level of booking. We currently have 20,000.

In almost a whole year of representation?
We had measured 20,000 units per year. Now, we think we can do better. We have technical and organizational solutions to access.

Higher up as, 30,000?
We do not provide figures. We're delighted with how customers are back in the car.

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Porsche is the largest in Germany and Europe, how are you going to rule Brexit on the one hand and the commercial crisis with the United States on the other?
We want to free trade. In the modern world, there is no other alternative. But we cannot influence ideas in different countries. Brexit is hugely important to us, that Britain is a very important market. Different scenarios have different impacts. Our customers have already been advised that prices could be affected.

You could even sell fewer cars in case there was a hard Brexit?
The price of shops as well as poems is one less precious. He will be the same in the United States. It also measures the range of situations. But our important customer base in both countries is of benefit.


We take full responsibility for the diesel cars we sell in the past but the future of Porsche will be without diesel.

Are you getting ready with a bigger car stock and parts for Brexit?
No, Porsche is a mainly measured car. It is very important. We do not open our stock as producers of larger sizes, we need to find solutions to prices, incentives, etc. t

Can Taycan do the most car in the book organization?
I don't think like that. The Macan 100,000 cars a year and the Cayenne 70,000. We don't take this route for Taycan.

Could Porsche be out in other parts of the world?
It is impossible, but we don't want to do it today. This is a very stable situation in the luxury sector, because our cars are developed, planned and made in Germany. This is a strong argument for our American and Chinese buyers. If possible, we will avoid representation elsewhere. It also measures a measure to take out abroad.

How does things do in China for Porsche?
China has been our biggest market in referrals for 3 years. Technology is fast going and it's very important. Our customers are much younger.


We will also be welcoming these hybrid places this year, including some surprising moments from motor sports fans.

How do you expect 2019?
Our figures demand a better year following our new portfolio of care.

Even in the case of "Brexit" hard, Porsche can grow in Europe?
Yes, I think. Britain is important, but we will compensate you.

How important is the Belgian market in all of this?
It is important. There is an important section for sports cars. We have a trade in with a lot of potential (Ieteren, Ed). This is one of the most appropriate markets for Porsche products, such as our double-decker vehicles, 911 and 718.

Porsche sells more and more knowledge, does it grow?
We have no successes with centers of experience all over the world. We now have six. 39. We proclaimed that we will launch a new one in Germany. People like to push cars to the frontiers, which are not possible on ordinary roads. A tour of a race car is a very popular experience for customers and is a success.

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Porsche is still threatened by fines after the diesel gate. Where are you on this file? T
Last year, our most important thing was to remove our diesel from our folder to target gasoline, hybrids and electricity. Diesel had never included more than 15% of our sales. But to be clear, we take full responsibility for the diesel cars we sell in the past but the future of Porsche will be without diesel.

Was it a bad decision to choose from diesel in Porsche?
Diesel is a good solution for some sectors, but it must be linked to the brand. For a while, he was alright, but not today. We spoke a lot to our retailers. As a result, we can take account of the diesel measurement using other technologies. For example there is the Hybrid plug-in for the Cayenne or the 4 cylinders for the Macs that could be paid for.


China has been our biggest market in referrals for 3 years. Technology is fast going and it's very important. Our customers are much younger.

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