SINGAPORE: The Singapore Government has passed the Tobacco (Advertising and sale control) Bill, and thus uses new constraints on pack packing.
Despite their motto, a cigarette folder must be in the same size, shape and appearance, and # 39; Accompanying dark brown surface with destination, and graphic health alerts cover at least 75 percent of the package.
This intensive and standardized folder is for tobacco products as appealing to customers, as long as they are. provides more health information about the dangers of smoking.
MAKING THE OWNERSHIP A & E; KEEP A CREATIVE HABIT
Such an urgent attempt for smoking is essential because our society has a big tax. According to the Ministry of Health (MOH), more than 2,000 Singaporees will die earlier from diseases that are infected with disease. related to smoking each year and the social cost of "prescriptive" smoking is to be at least $ 600 million a year in healthcare costs only and lost results.
MOH also noted that Singapore had not been a positive pattern of a steady decline in smoking issues, which has an impact of 12 to 14 per cent.
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According to a study published in Asia and Pacific, the rate of smoking in Singapore is 15 per cent estimates among adults and 6 per cent among young people aged 13 to 15.
In particular, searching by a Canse Society of Singapore research found that 80 per cent of adult smokers in Singapore were used before they reached 21. Indeed, surveys in other parts of the world have shown that people Smoking through 16-year-olds is more likely to become adult smokers.
With the evidence that early smoking tests can cause smoking to be dependent on when they are in a position; living, governments around the world need to be as good as possible to prevent young people from being able to; building this damaging situation.
ALIGNED WITH INTERNATIONAL EFFORTS AGAINST SMOKING
The shift of Singapore into a simple package which links the country with a World Health Organization framework contract on tobacco control, coupled with countries such as Australia, France, New Zealand, and the UK, which also have normal barriers for tobacco products.
The Ministry of Health made many preparatory work in recommending these changes, and mentions more than 200 inspections, and holds three tours of public consultations.
Indeed, beyond packaging laws, many countries have established strong laws that limit tobacco advertising and promote smoking in paid media content.
However, a bad shift is gradually getting to it; change the value and hard work of legislation and enforcement such as the front of tobacco. This is the situation that affects tobacco advertising constraints by multi-tobacco companies by means of using social media initiatives.
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GABHAIL A & # 39; COMPLETION OF EQUIPMENT AND INFO; ACCESS TACTICS
These initiatives impact on social media appeals through pictures that showcase the " Showing young vocational models that smoke in cool locations and their; wearing wild clothes, along with hashtags catchy.
However, the tobacco companies are not explicitly mentioned outside those initiatives. This content is a visual apprehension. trying to use smoking as a normal practice among young people, and in fact it shows it as an elegant and desirable lifestyle choice.
Civic societies respond to their & # 39; this move. In the United States, the Kids Tombaca-saor Campaign has been hosting a number of agencies including an American American Pediatric Academy and the American Lung Society to submit a petition for action from United States Army Trade Commission.
This petition says that tobacco companies actively promote smoking through hundreds of thousands of pictures, hashtags and videos that young people share on social media platforms such as Instagram, Facebook and Twitter.
The accessibility of these content is capable. Petitioned research found that there were only 123 boxes attached to social media enterprises that tobacco companies were seeing 8.8 billion times in the US and 25 billion times worldwide just on Twitter only .
These multi-tobacco companies have begun such media initiatives in a number of countries across Asia, Europe, the Middle East, and North America, North and South, which impact on -Week high quality youth in each country. Nearer home, tobacco companies have funded such as social media initiatives in countries alongside such as Indonesia, Malaysia, Philippines and Thailand.
Respondents get tight instructions on what cigarettes do they have; show how natural pictures can be taken that are not similar to advertising, when they should post these images to make the best audience, as well as the havehtags they need to used.
In one particular country, the people who had been affected by the health warnings on the tooth packs had even been told before they put the images forward. These black devices are calculated to make young people realize that these images are the content of organic social media that just has; representing youth culture.
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SOCIAL MEDIA REACH
Although there is no evidence that shows that the social media is a affecting Singapore has been targeting tobacco companies in this way, the uniquely and unfinished nature of the internet means that young singers can be open to these images.
Many of the social media influencers have a global fan center, so even campaigns that come from our coasts can appeal to our young people if the following are strongly affected who is affecting it in Singapore. After that, Singaporeans are very familiar with social media users, with young Singaporeans as the most active.
Especially related to Singapore is the fact that its & # 39; Most of these social media initiatives help to smoke smoking; English is mostly used even though not French language of the country from which these initiatives came. The visual nature of social media platforms such as Instagram, Facebook and Snapchat also means that language is especially a & # 39; restricting the impact of communication such as images.
This is another case, as well as online disruptions, which show how the reach of large global technology companies has a global impact; has a huge impact on society.
Due to lack of prominence around the algorithms that verify the social media content that is going to be; Attending us, we can not explain why we can see more specific content modes.
We can not get active control of our social media if we choose that. Young people who want, share, or maybe; Comment on images that show negative behavior as a wildcat, with special hashtags, more of these images on social media animals.
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STUB SUBJECTS TO SMOKING SOCIAL MEASURES SUBJECTS
So those social media initiatives that actively encourage smoking stimulation must be actively investigated by health authorities.
MOH should also work with other people in ASEAN and beyond countries, as well as the World Health Organization, to act against this incredible and destructive task with multi-tobacco companies.
Health authorities around the world need to also connect to technology companies to remind them of their role in supporting and supporting them to help reduce young people's attention to images that shows smoking in good light.
These companies have the ability to change the algorithm to reduce the spread of these images, in the same way that they have algorithms for unsustainable and widespread content.
Within Singapore, organizations such as the Singapore Advertising Standards Authority should consider establishing more rigorous guidance on social media obligations in terms of clearly showing issues that & # 39; supporting tobacco and e-commerce companies.
This approach of individual social media campaigns is Encouraging smoking as an advanced behaviors is very difficult and they must be kept out.
Professor Lim Sun Sun is a professor of communications and technology and one humanities, arts and social sciences at the University of Technology Technology and Designation, and a Member of a Designated Member.