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Edeka is drawing strategy: The other kind of culture is on-going



In a shop, there is a harsh war on prices. Big retailers, including Kaufland, Edeka or Rewe, are not allowed to accept price increases from logo manufacturers. They go on a controversial course with the producers and even throw away much-loved materials without the distance away from the shelf.

At this time Netto and Edeka sell Punica, reporting "Lebensmittel Zeitung". The discounter and the supermarket chain are in dispute with the drinker company.

The two salesmen, who have the same organization, are currently putting forward their 1.5-liter PET bottle for 99 cents. In fact, the 1.25-liter bottle has 1.29 liters of fruit.

With the mitigation the warehouse should be cleaned. Meanwhile, Edeka does not order a new Punica drink from PepsiCo. Looks like a clear stop deal. Edeka fills the gaps on the shelf with their own Multi 12 company and is one of the important new products of the supermarket supermarket.


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