Levi Strauss's hands stand on the first day of the Wall Street trade


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Middle mediaHigher and higher: Chief Executive of Levi, Chip Bergh, talk about women's women with the BBC Michelle Fleury

There were portions of Levi Strauss away from the shelves because there was a blue jeans company returning to the stock market.

The price was suddenly lifted at the Wall Wall opening, and closed the company at 31.8%, at £ 8.7bn (£ 6.7bn).

The 166-year business has about 5% of the world's jean market, which hit gold when the founder sinned by using cloth.

Some of the money raised from the sheep will be used to extend and extend the Levi clothing range to more countries.

"The IPO [initial public offering] It's not a finish line, it's a new start for us, ”said chief executive Chip Bergh.

“I don't feel my job is doing it. I came here to turn the company, so that the Levi was my name, back to the way I remembered it. Much work remains to be seen. said he.

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This move will come at a time when fashion experts say that there is a new population of denim among consumers, driven by the 1990-style revival such as spines with high teeth and striped prowels.

"Denim is still confirming its common presence in streetwear and the runway, so it's not expected anywhere soon," said an analyst company inspector. retail Eded. 'That's why that's now a good time for Levi and taking over that situation. "

Levi was first publicly available in 1971. However, after 14 years it was privately owned by the Haas family, descendants of Levi Strauss, in a $ 1.6bn deal. That put a weight on the company with big debts, which Mr Bergh said he had hated the industry for years.

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The New York Stock Exchange's warm-up code was relaxed to allow event traders to spot in style.

The sections for IPO Thursday were included at a price of $ 17, above the expected area, in a significantly oversubscribed bid. At the end, the price was $ 22.5.

“The company and its subscribers were aiming for reasonable evaluation and allowed the real investment bid to spend,” said Jeff Zell, chief executive of an IPO Boutique research company.

Haas's family keep 80% of the voting vote of the public company.

The founder Levi Strauss moved to San Francisco in 1853 because of the California gold valuation, opening a dry goods business. In 1873 he and his companion got a patent using some of the purses to make clothes more sustainable.

Inspectors said the success of the table is showing off well for a planned intention for another move this year, including Lyft, Uber, Pinterest, Airbnb and Slack.

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