LinkedIn added 18 million email addresses to attract more users through Facebook advertising



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The Irish Data Protection Commission published this information through a report, part of a LinkedIn inquiry.

LinkedIn added 18 million email addresses to attract more users through the Facebook advertising service - linked ties

Of social networks already, LinkedIn may not be so attractive. It is easy to understand, because it focuses on the professional field; However, by trying to attract more users, the platform would be an incredible strategy, according to one report, it dropped the privacy of 18 million email accounts, used to advertise encouraged. on Facebook

As reported by TechCrunch, the Irish Data Protection Commission (DPC) reported Friday, which challenged LinkedIn that did not; Compliance with the General Data Protection (GDPR), in an application to add more users to its base, which is about 600 million.

The research on the DPC against LinkedIn dating back to 2017, from a user's complaint queried the site's practices to bring new users into their domains. Indeed, the social network has let out its United States offices that receive 18 million of non-member email addresses, in an unprecedented way, to advertise to them through Facebook

"The complaint was settled in a friendly way. With LinkedIn to implement a series of immediate actions to stop consumer data processing for the reasons given by the complaint," said the DPC to TechCrunch.

The checks did not stop at this stage, since the DPC decided to make a more detailed investigation, where they were issued LinkedIn was developing networks of professional links that would help users to; Getting over the barriers to initially building them, is one of the key problems for people in social networks. Indeed, this included the use of members' private information.

However, Denis Kelleher, the CEO of the company in Europe, Middle East and Africa (EMEA) said that its company is a company; Demonstrate for these actions, and that they have worked closely with the DPC during the resolution of the complaint.

"We have taken the right steps and we have developed the way we work to ensure that this does not happen again. During the inspection, we also identified an additional range whereby we could develop the privacy of the data for non-members and as a result, we have changed our practices voluntarily, "said Kelleher.

Due to the fact that a & # 39; In this case before the implementation of the GDPR, the DPC ordered the LinkedIn, through its sub-group in Ireland, stop data processing before the process and disconnect them in connection with the & # 39; that process by 25 May 2018, date dated by GDPR.

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