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Pixel 3 and OnePlus 6T don't steal customers from Apple… but from Samsung

All of the cards are available to Google so that they can be sent directly to youthe Apple of AndroidMany people think the best price / quality ratio for Android – like OnePlus 6T – is trying to turn the apple fans on. This is not true, as Counterpoint Search shows us.

How did you steal her buyers from Apple? This is the big question that Android phone makers frequently ask for and often compare with an American giant to rob his users.

A Working Method? Google has started worse as a manufacturer and often promotes the same features of the conflict, while OnePlus tends to show the same price price. Their latest attempts, the Google Pixel 3 and the OnePlus 6T, were sure? Yes and no.

Pixel 3 and OnePlus 6T change from Samsung

The most recent research by Counterpoint Research shows brand changes for US consumers in 2018. In fact, we can decide if there are effective brand initiatives.

In fact, we see that Google Pixel 3 and OnePlus 6T customers are mostly coming from Samsung, 51% for Pixel 3 and 37% for OnePlus 6T. Apple is still well represented at 18% for the Pixel 3 and 16% for OnePlus 6T, but we are far from spreading.

In particular, it is likely that the last child of Google has first directed the users of Samsung Galaxy S7 from the Verizon US operator. For OnePlus 6T, it is also almost the same as the operator T-Mobile. Alongside Apple, those who have been converted are also from old models: iPhone 7, iPhone 6 or older.

This trend demonstrates that the high level and best value of money continues to affect our conscious consumers, with their budget at the heart. This is a target that is not just the goal of Apple.

In the short term

In addition, the company also says that sales are already declining in the first quarter of 2019. The OnePlus image and Google's advertising campaign will be big, but this is just the case. All inclusive. Short-term.

But Apple's biggest strength may be in the long run. The tools and value seen will appear when the American brand arrives, giving them longer.

But, Google's and OnePlus's attempts are not secret, these very good results show that it is always possible for a manufacturer to create a resistance to the giants of this world. In Europe we see him through Huawei's efforts, which cross Apple and Samsung, as well as Xiaomi, that disturbed the access and the central range as soon as they reached the market.

Pixels 3

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