NOTE: It was a good run. But everything needs to come to an end. Big podcasts, cheap-gu-pod, can quickly remember.
This week, Spotify Gimlet Media, a leading podcast production company, bought $ US $ 230 million (NZ $ 340m).
Also bought a Swedish audio company Anchor, a platform that allows users to create, and # 39; distributing, hosting, and hosting; issuing podcasts, for unimported tax.
Is this a bad thing? I'm not sure. Maybe not. But there is one thing I'm sure. It means that a & # 39; business that goes into a skeup.
* Spotify launches a big jump to podcast
* Is there any place in the technology that we used for 10 years ago in our life today?
Why Spotify Gimlet bought?
On the surface, it may be a bit of a bad case – US $ 230m for a company that delivers its free remuneration and depends solely on risk.
But it's not as simple as that. Many podcasts do not make money. It's not a big money. Not from podcasting anyway.
That's why many broadcasters are choosing to showcase their shows on the road and their. perform live shows in local theater to make extra money.
So why did Spotify pay so much interest for Gimlet? The answer is simple. Content. And also everyone knows. The king 's contents.
It's probably known as Gimlet Media Homecoming Podcast with David Schwimmer and Catherine Keener. The one who later sold his television rights to Universal, sold the show to Amazon Prime thereafter.
And that's just an example of what a good content is doing.
DefaultPodcasting is still a childhood. It is a business that is a combination of professional journalists and indy broadcasters. And in large part, there are no regulations. Not moving.
Once a new program is finished, podcast producers will have a & # 39; download their podcasts to their host platforms – and submit that they have successfully inserted the RSS package – iTunes, SoundCloud, Spotify and Google Play will be a & # 39; broadcasting and presenting new programs. Ready to use the listeners. For free.
And that's just what Spotify hopes to change. And then make money.
At present, there is nothing to encourage an audience to use a podcast through the Spotify app as the native app for Apple or Android Podcast.
This is about change.
Spotify and chief executive Spotify, Daniel Ek, hope that this will help to build his / her; His company is getting casualties in a podcasting business.
In his blog post, Ek said: "Based on radio business data, we believe it's a safe save that more than 20 per cent of all Spotify is a non-music audio ".
"This means the ability to grow much faster with more original programs – and make Spotify different by playing to what makes us special – its "Everything with the aim of being a world-wide audio platform," he said.
"Our main business is performing very well. But when we expand to an audio, especially with original content, we will scale our business."
Gimlet's purchase comes just after Spotify has said it has been a seasonal advantage. Banking US $ 106 million for the last three months of 2018.
As I can see, Spotify is a very similar place with Netflix several years ago. Back then, Netflix was a popular video platform with zero content.
As a business model, this is a weak situation. It is the responsibility of television and film production companies that allow content for less money than it is; the cost of its supporters.
Today, thanks to similar shows House of Cards, The Strange things and Making A Murder, Netflix will drag users with their own quality content.
This move from Spotify is so healthy. However, it may also indicate the beginning of the podcast wars.
Subordinate to your Spotify costs $ 22.50 in New Zealand. It is a safe promise to broadcast broadcast podcasts; reasons for another purpose to attract customers to their platform. And away from her competition, such as Apple Music, Google Music, Amazon Music, YouTube Music and Tidal.
Is this a bad thing for podcasts? I do not know honestly. It means they are not as easy as they are currently. But maybe it also means that money is invested in representation and professionalism.
There is one thing I know. I would like to pay for podcast subscription if it gives me more quality content. It's my media that I love and I can not get enough.
I'm not alone in my love on podcast. Recent research shows that more than one-third of people from developed countries are experiencing; using podcasts at least once a month.
Look at this place.