After a fifteen year course in banking and marketing, Nigerian Mike Dada was a look at professional redundancy for "to express the strength of Africa to the rest of the worldSo, he set up an Afrima (All Music Music Awards), which is the same as Victoires de la musique française for the African continent, which is the 4th edition to take place this weekend in Accra, Ghana.
In 2014, he was only passionate about music, he gets closer to Nigerian private supporters and a living partner in Kenya. Together, they are set up to & # 39; awards ceremony for "create jobs"and"Making Africans proud", he says in the local newspapers, and supported by the African Union.
In four years, Afrima has gained a prime role in an innovative, innovative and extremely good music industry for the last ten years. In Accra, it is not the World Music the mainland is about, but the Afropop, a Niger-born species that mixes soukous cuts, Ivorian tower, high-grade Ghanaian and dancehall Jamaican, who's a brings hundreds of millions of young Africans to dance. "There is a gate at music", notes Olivier Laouchez, CEO of Trace TV, a Canadian real-world music channel on mainland."In Senegal, we will listen to Nigerian to visit nightclubs, kwaito South Africa (afro-house) will be issued to all radio stations in the & # 39; mainland", praised Mr Laouchez."Nowadays, the sport and music are the factors that link to Africa, the mainland or the diaspora."
A series of awards is also dedicated to artists from the diaspora featuring Franco-Malian Aya Nakamura, not an Amazing Afrotronix, a Chadian artist who, Daft Punk's uniform dress, house beat, Spanish letters and Sahelian rhythms.
Gims Masters, who play bends on French radio and his / her; recording over 200 million views on YouTube with "I draw"is the most famous artist this year in Afrima where he represents his country Democratic Republic of Congo. The Congolese is so well known in Africa; Speaking English as David, a complete star in Africa and the diaspora (100 million scenes YouTube is not "Fall") in the French audience. "Afrima is worth trying to find us many artists from Europe"Oris Aigbokhaevbolo, a music journalist for the Music in Africa website, AFP.
The Diamond Platnumz Tanzania ("Sikomi", 26 million Youtube musicians) has been recognized after winning three Afrima Awards two years ago. Then he split his duet with the Patoranking Niger on the continent ("Love you Die", 31 million scenes). "Ghana has always been very good and today we are going to start. Seeing real things from Sierra Leone and Gambia", following Oris Aigbokhaevbolo, on his own"best music journalist"in 2015." Çto remind us that Nigeria is not the only country that has; making a tub on the mainland"he notes, with a Nigerian shoe.
South Africa vs. Nigeria
Due to that, despite the efforts to create regional divisions (Best Eastern, Central, Austral, …) and allow for smaller sectors on the air, Nigeria and South Africa. to play. We found the same names from year to year, with Nigerians David, Wizkid, Tiwa Savage no Patoranking, not South Africa (especially today this year in hip-hop theme) Nasty-C no Cassper Nyovest.
The two countries, the two largest economies in sub-Saharan Africa, have been a competition for years of music. And today, these are the only countries on the continent with professional representative structures, representatives, lawyers to protect rights …
Although Nigeria is far behind this point compared to its South African competitors, artists also benefit from a local market of 190 million people, which will self-help build on audience. "We need to give Niger titles to our new exhibition of Juba Afrikaans play"said Director of Trace TV."On the other hand, they would have to bend the whole of the continent!"Nigerian has been clear on managing the Afropop issue for ten years.