Check out the new Nike store in New York City, along with the largest selling collection in the world of Nike shoes, Business Insider



The main Nike feature is full of innovative experiences.

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The main Nike feature is full of innovative experiences.
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Business Insider / Jessica Tyler
  • Nike has opened a new store in New York City.
  • We say it is the Nike of Innovation House, which runs over six floors and 68,000 square feet and is full of the experiences of new users ever before Nike.
  • His shop is & # 39; including the advanced digital progress of Nike and connecting them to new ones to attend all types of customers, go into the hard sneakerhead.

Nike opened its latest source, officially named Nike of Innovation House 000, Thursday. Located on Fifth Ave. in Manhattan, is the main Nike store in New York.

Featuring six floors and 68,000 square feet, it is packed with a popular user that Nike never had before, including the largest collection of world-wide Nike shoes, a "fast shop" full of lovely items -and-to-buy, and———————————————- including new features from the Nike sale app, including instant purchase.

One floor is allotted for sneakers – including a region specifically for women's shoes – although another is specially designed for people's clothing. Women's and children's clothes share ground.

Another floor is completely designated for services for Nike Plus, a freelance sales team of sports retailers. It offers bids such as the delivery of a free messenger service for at & # 39; a new shop, free goods for online purchases, and "unlocks," which can include anything from specific access to boots in demand to member storage hours -a-only.

Nike opened a similar store in Shanghai on 4 October, known as the 001 Innovation House. There are 600,000 users already coming through the door at that location, according to Nike.

It is clear immediately when you are entering the resource as important as the digital has come to the company, including integration with the Nike app. The source is built with the idea that customers can use the app to buy things just off the shelf, and no longer need.

Here's how the store is like a shop at:


The new Nike Store, Innovation House 000, is located on Fifth Ave. at the heart of the New York City shopping district.

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Nike

There are six floors of consumer goods and services, including a sub-floor shop built for speed.

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When you enter, customers "Nike Arena" will welcome the most innovative and most innovative styles.

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Nike

At the moment, the line has a "Glossary Collection" button – one that is only for the shop at present – displayed. It includes the Nike Swooshes athletes to be able to; Encourage "athletes to dream enough to settle their home."

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Business Insider / Jessica Tyler

Nike wants its staff to work in the Nike Team shop.

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Business Insider / Jessica Tyler

A Tech shop is huge in the new flag. Its store is supplied by QR codes that can scan shops for more work.

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Business Insider / Jessica Tyler

There are small ads for the Nike app in each place.

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Business Insider / Jessica Tyler

Instant Checkout allows customers to purchase their & # 39; using their Nike app, without interoperability with a member of staff.

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Business Insider / Jessica Tyler

Lobsters are spread throughout the shop. They have an investment for hangers and a place to get hold of a baggage bag.

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Business Insider / Jessica Tyler

Special selection fields for the application's users are also expressed, as the app asks digital customers to try and try. A member of staff will come to this place to find the user after receiving the item from the storage shelves.

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Business Insider / Jessica Tyler

It runs through the "Sonic Tower" type that runs through all the platforms, which are a great means, and # 39; incorporates a physical cacophony audio that is a New York town.

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Business Insider / Jessica Tyler

Get up on an airplane, and buy women can get women.

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Business Insider / Jessica Tyler

The scales in the female section are clear, including peaches and shoes that are friendly with millennial.

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Business Insider / Jessica Tyler

It looks like all styles are embodied on a wall of women's friends.

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Business Insider / Jessica Tyler

The second floor also holds Nike children's collection.

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Business Insider / Jessica Tyler

The third floor is all male dressing.

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Business Insider / Jessica Tyler

The light is more interesting here – and much more masculine.

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Business Insider / Jessica Tyler

Shoppers can shop from Nike's high cost lines, such as the Tech Sports and Force Pack.

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Business Insider / Jessica Tyler

There is also a variety of fun wear.

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Business Insider / Jessica Tyler

With its winter to & # 39; Coming soon, the clothes looms were stained with outfitters.

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Business Insider / Jessica Tyler

Next to her fourth floor: the Sneakerlab.

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Business Insider / Jessica Tyler

It is ensured that the path into the Sneakerlab is a & # 39; looks like to be behind at the Nike development center …

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Business Insider / Jessica Tyler

… nets with a series of ideas of the shoe on special shows.

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Business Insider / Jessica Tyler

In this case, b & # 39; It was a LeBron 16 basketball shoe.

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Business Insider / Jessica Tyler

The Sneakerlab is large, with enough room for mill around and trying sneakers.

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Business Insider / Jessica Tyler

It is clearly white and built to look like a sneaker Nike Air Force 1, a stylish style.

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Business Insider / Jessica Tyler

Indeed, Nike says that the main banner is the largest collection of ever-selling Nike stores in store.

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Business Insider / Jessica Tyler

A spacious room is full of a mirror that has been saturated from the rest of the floor and holds some of the largest sneakers; at Nike.

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Business Insider / Jessica Tyler

A wall will show a calendar for the upcoming solutions.

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Business Insider / Jessica Tyler

A brand of sneakerhead's friendly Jordan brand products also have a floor of sneakers.

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Business Insider / Jessica Tyler

Now, the Nike Zoom Vaporfly is 4%, built for running a marathon.

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Business Insider / Jessica Tyler

The sneakers are not split by genre, rather than leaving the user to appear. There is also a great place for women's sneakers.

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Business Insider / Jessica Tyler

The upper floor is reserved for Nike Plus members.

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Business Insider / Jessica Tyler

That includes the studio where they are encouraged to meet one expert with Nike experts for personal help.

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Business Insider / Jessica Tyler

The room-like room is lit with a sporty light and full of comfortable chairs.

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Nike

The second half of the floor features Nike by You, where Nike members can customize it.

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Business Insider / Jessica Tyler

There is enough equipment for this purpose …

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Business Insider / Jessica Tyler

… and areas for collaboration.

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Business Insider / Jessica Tyler

Everything from print to sewing devices is available.

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Business Insider / Jessica Tyler

Every place on the ground floor, the Speed ​​Shop with Nike's weight is fast.

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Business Insider / Jessica Tyler

It has a wall of clippers holding shoppers that have been stored in the app to build and try or buy, as well as the own entrance to it; going to 52nd Street.

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Business Insider / Jessica Tyler

The displays are displayed according to a wall designed to help customers quickly get what they are doing; look.

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Business Insider / Jessica Tyler

The wall is big, and customers can crash from the main floor.

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Business Insider / Jessica Tyler

The Sneaker Bar will support the store separately, and # 39; offer buy, return, or just try another size.

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Business Insider / Jessica Tyler

New points are a focal point in the middle of the shop.

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Business Insider / Jessica Tyler

It sells both of their favorite Nike products as well as selling it. control New Yorkers' favorite items – both clothes and shoes.

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Business Insider / Jessica Tyler

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