SINGAPORE – Blood is deeper than water and especially so when it runs business.
The children of Ding Valerie, 32, Calvin, 31 and Bebe, 28, would probably know. The three, who had been in the fitness industry together from 2014, opened the third CruBox fitness studio, an indoor box adventure, on the Duxton Road.
They also stay together and, for their & # 39; Most, they co-operate with the same friendship group in Singapore and Los Angeles, where they have a holiday home and a & n; spend many of the years that grow up.
"Hard work is to run business but because we are a family, there is a higher level of confidence because we all work to achieve the same goal in terms of The best interests in the family, "said Ms Valerie Ding, who spoke to The Straits Times last month at the opening of the studio studio.
He is the sister of his / her sister; The first cruBox studio in Los Angeles, located on Melrose Avenue in West Hollywood, which opened in October 2017.
Famous celebrities such as Kim and Kourtney Kardashian, singer Usher and actress Ashley Greene, are featured at CruBox Los Angeles. The athletics was also featured on the weekend of the Kardashians race 15.
"We were already doing well at that point but the support and most of the media have made it even more legit," said the sheriff, a brother The oldest way to speak to The Straits Times.
CruBox is their second vitality concept. They are also the owners behind the CruCycle cattle cycling studio, opened in 2014 and living on the ground floor of the same building as CruBox Singapore.
Growing up, the brothers of the brothers are always close but they have very different personalities and strengths. So when he came to business, they easily took their jobs.
Valerie manages business and marketing development; Calvin is looking after a business business, although Bebe is the leader of training.
"Because our ancestrality is, we tend to be more honest and more beautiful together, so we also make decisions faster because they are not We need to make sugar, "said Ms Ding.
On the other side, she says that when they fight, they do not. draw any beat, promptly. The dad, who is a businessman, is the one who has returned again.
In 2014, the Dings decided that they would take on their fitness industry because it was a bit of anxiety and a huge part of the way of life of Los Angeles that did not; can be found in Singapore.
Six months into the opening at CruCycle, interested parties in the licensing of their catalog came to & # 39; knocked on the door but they faced the opposition and wanted to keep it inside the family.
Shortly after, they open into other health-related opportunities
In 2015, as a harmonious accordion in Los Angeles, they created a cruBox format. Together with professional boxing training in the United States, they develop a 50 minute group of grouping classes in the dark, where the partners are in the dark; hitting the mouth of music.
It took nearly two years to set up the Los Angeles CruBox, with the largest sisters.
"There are not many Asian business owners throughout Melrose Avenue, much less than two Asian girls from Singapore who run a box athletics. We had a lot to prove." says Ms Ding.
A good time was also involved in the success and expansion of the studio. She also says that the Hollywood Crazy Rich Asians films released in August last year's interest and helped them to get Singapore on her. map.
"People came in and went, & # 39; You're Singaporeach? I'll see the movie," she says.
In Singapore, the Dings took their place on the floor on top of the CruCcleal studio a few months after the tenants were in charge. before being vacant. It was only two months to launch the Singapore CruBox.
Although the athletics is open to both men and women, Ms Ding wants CruBox to be a safe place for women to take boxes, which are very traditionally male.
"We want to empower women to be stronger and harder. When they are targeting their sack to be thrown out on their cart, they can tune out the world and just focus on themselves, "she says.