Walmart and DreamWorks Animation Invite your fans to join the open world on how to drive your drama through new reasonable knowledge



BENTONVILLE, Ark .– (BUSINESS WIRE) – 14th February, 2019 – Have you ever wanted to move next to Hiccup and Astrid behind the dragon, which grows high in the sky and its # 39; crossing amazing landscapes? Walmart (NYSE: WMT) and DreamWorks Animation make this happen – something realistic – through independent V-commerce activities, and & # 39; First-of-kind related to the forthcoming drama news How to guide your Dragon: the hidden world.

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Walmart will test VR knowledge into the "hidden world" of how your Dragon guides. (Picture: Business Wire)

Just ahead of the films intended to play theater all over the country on February 22, How to guide your Dragon: the hidden world Virtual Tour, powered by HP, Intel and Positron, who visited Walmart park park selection. Spatial & V-trade start was focused on & # 39; Creating the experiences of recurrent merchants using new technology and storytelling tools, and # 39; cooperate with DreamWorks Animation to create this VR-unique innovation event designed to encourage one-to-one relationships with the famous characters of the film. As part of this, the journey will appear How to train your Dragon products available for purchase in a blended gift shop with logo.

The knowledge, led by Kurt Mattila and Gil Zimmerman and is represented by Armand Weeresinghe, begins in a boardroom where Ruffnut and Tuffnut feel uncomfortable friends; entertaining guests, the setting of the scene for this magical empire. Then the partners will be introduced into the dragon's cave to answer them in a earring earring, and sit in specialized VIT positron chairs that are powered by the HP backpack VR, before embarking on a real five-minute tour of World Hidden today with the help of Astrid, Hiccup, Toothless, Hookfang and more.

This fascinating activity allows everyone, ages 8 and up, to interact How to train your Dragon They characterize the sound of sound, movement and sensation of a real world. Spectators are fully drawn into physical and emotional knowledge, creating deep connections with the dragons and the characters they encounter on the way.

"Collaborate with DreamWorks Animation and its handsome How to train your Dragon Licensing is such a fascinating way to include a & # 39; first time for the public, "said Katie Finnegan, Spasail & Chief Executive." Spaces were based based on the belief that VR will have a & # 39; trade and sales transformation and we can not wait to buy this amazing shopping experience with consumers across the country. "

"We have set a very good bar for quality and innovation for How to train your Dragon licensing, and our partners at Spaces and beyond what we expect their amazing work on the & # 39; This project, "said Abhijay Prakash, DreamWorks Feature Animation's main operating officer." This latest movie shows DreamWorks the best creative abilities in the & # 39; class with advanced progress in animation technology, and we are delighted that this knowledge is created by Spatial and staying up to its location. and giving fans the opportunity to go to the middle of a special world that we created for the film. It's a really good experience. "

"An How to guide your Dragon: the hidden world Virtual Tour is a great opportunity for our users to get involved with this wonderful license. This is also the latest example of how Walmart continues to & # 39; using emerging technologies, and & # 39; including genuine truth, to experience customers across the country, "Scott McCall, head of entertainment, toys and seasonal, told US Walmart a preview of the exciting new materials that are available at Walmart for How to train your Dragon Followers of all ages at the best prices that Walmart expects customers. "

Continuing to the VR knowledge, the partners are directed to How to train your Dragon a theme gift shop where they can get memories that show their characters; feel and create deep links during their implementation. Among the things available are all that Viking could ask, from enhanced toys to action figures for licensing DVDs and video games. Selected collections from the collection are available in 2,000 Walmart stores throughout the country and at http://walmart.com/dragonstourwalmart.

All implementation will be brought to life through hard-working and higher software of HP, Intel and Positron, official supporters of the trip. Spatial Animation and DreamWorks supported servers and workstations powered by Intel® Xeon® Scalable processors to create upgrading images and 360-degree VV videos to create this fascinating experience . During implementation, Headsets Reality Reality Headsets and OMEN with HP Mindframe Headsets, together with PCs with power from Intel® Core ™ processors, enable users to engage in the World Hidden . The sport is running outside the VR experience where HP Chrome books have been copying; gives parents the chance to continue with the content that they have; children are watching and Omen is with HP Computers Laptops, based on Intel technology, a & # 39; giving entertainers for waiting and passport partners.

"For 80 years, HP has delivered innovative technology to help filmmakers create memorable moments," said Joanna Popper, a truly real and truly real head for HP based entertainment. "Working with DreamWorks Animation, Walmart and Intel, we are using truth to bring the Hidden World from story-to-story stories by listening to the middle of the story."

"Intel end-to-end solutions are combined with technology from HP and creative mind from Spatial & DreamWorks Animation to give new knowledge to people who have an immersion move to connect to the How to train your Dragon world, "said Kumar Kaushik, general manager of AR / VR, Intel's computer computing manager." From the images that content creators are taking a VR trip behind the dragon, allowing new stories to developers and users the same. "

" How to guide your Dragon: the hidden world A virtual tour of the Positron Moving Voyager® VR mobile motion is to deliver a magic, multi-sensory event where everyday interaction can be viewed by the audience with their favorite characters from the movie, "said Jeffrey Travis, Head of Positron. "Spas & our first client is to & # 39; including an interactive handling route with 6DOF (6 degrees of freedom) in the Voyager® city. We can not wait so that spectators can know the new phase of immersion stories, and we are proud to be part of this innovative project. "

An How to guide your Dragon: the hidden world A Virtual Tour will visit the following towns and Walmart shop between 15 February and 9 April:

  • Burbank, California (1301 N Victory Place) – February 15-16
  • Pico Rivera, California (8500 Washington Boulevard) – February 17-19
  • Anaheim, California (440 Euclidean Street) – February 22-23
  • San Bernardino, California (4001 Hallmark Parkway) – 24-26 February
  • Las Vegas, Nevada (5200 S Fort Apache Road) – March 1-2
  • North Las Vegas, Nevada (6464 N Decatur Boulevard) – March 3-5
  • Glendale, Arizona (5010 N 95th Avenue) – March 8-9
  • Gilbert, Arizona (2501 Market Street) – March 10-12
  • San Antonio, Texas (8923 W Military Drive) – March 15-16
  • New Braunfels, Texas (1209 S Interstate 35) – March 17-19
  • Grand Prairie, Texas (2225 I-20) – March 22-23
  • Allen, Texas (730 W Exchange Parkway) – 24-26 March
  • Sugar Land, Texas (345 Highway 6) – March 29-30
  • Katy, Texas (1313 N Fry Road) – March 31st April 2
  • Rogers, Arkansas (4208 S Pleasant Crossing Boulevard) – 5-6 April
  • Bentonville, Arkansas (406 S Walton Boulevard) – April 7-9

About Walmart

Walmart Inc. (NYSE: WMT) helping people all over the world to save money and live better – at any time and anywhere – in store stores, online, and through their handsets. Each week, over 265 million users and members visit us on more than 11,200 shops under 55 banners in 27 countries and e-commerce sites. With the 2018 billion yearly revenue of 2018 billion, Walmart employs over 2.2 million partners worldwide. Walmart is still a director in sustainability, corporate humanity and employment opportunities. Further information about Walmart can be accessed by visiting http://corporate.walmart.com, on Facebook at http://facebook.com/walmart and Twitter at http://twitter.com/walmartSouth Westerly

About Spaces &

Spás & the startup of a V trade is aimed at creating renewal trading experiences. A team of spatial storytellers, technicians and sales experts believe that VR's ability is capable of breaking the emotional links between users and messages to the ability to revitalize the users' journey. It is the second portfolio company in Store No. 8, the Walmart device dedicated to finding ideas that can be found. transformation of future trade.

About DreamWorks Animation

DreamWorks Animation (DWA) is a division of the Universal Filmed Learning Group, within NBCUniversal, a subsidiary of Comcast Corporation, a global family entertainment company with film and television signals. The deep prospect of the company of an intellectual company that is supported by strong consumer use worldwide, including licensing, and place-based entertaining venues worldwide. The DWA film heritage incorporates many of the world's most popular characters and licenses, and including Shrek, Madagascar, Kung Fu Panda, how to train your Dragon, Trolls and The Boss Baby, and have spent more than $ 14.5 billion in global box office receipts. DreamWorks Animation's television industry has been very fast as one of the leading producers of high quality, lively family programs, and user access in over 190 countries. Creating a diverse range of original content in various formats and its; Delivering a deep, full immersion with strong characters, the big studio has preserved 22 Emmy Cleve Awards since their inception in 2013.

About HP

HP Inc. to create technology that is a? make life better for everyone, everywhere. Through our service pack and service of personal systems, printers and 3D printing solutions, we will discover exciting insights. HP's true fact technology is based on our rich history of product innovation and well-rooted user relationships that allow us the most technologies that support businesses to manage their businesses. OMEN with HP results will provide the performance and enthusiastic performance community with the tools that will be available; need to enjoy the favorite titles and be better in games.

About Intel

Intel (NASDAQ: INTC), who is a leader in a semi-databases business, generates the future of data with computer and communications technology that is the basis of world innovations. The engineering experience of its company is a " help them to address the biggest challenges in the world as well as to # 39; help the security, power and connection of billions of tools and the infrastructure of the world loose, connected – from the sun to the network to the edge and everything between. Find more information about Intel at newsroom.intel.com and intel.com.

About Positron and Voyager®

Positron is a studio that focuses on VR cinematic. Based in Los Angeles, the team includes film makers, mediators, designers, software developers and artists who are currently in the world. Collaborate together to create good knowledge and VR results. Positron will work with companies such as Universal Studios, Disney, DreamWorks, Verizon, Intel, and many others to deliver VR film knowledge on Voyager®, the winning VR platform, full movement known as "the future of the films." Including beautiful design and advanced engineering, the chairman has a " show enthusiasm for VR storytelling. Voyager® is delivering a new phase of immersion in VR by; provides a full-ranging personalized personalized theater that includes robotic and silent mobile surroundings, sound feedback, growth ideas, cable lights and special seats. Voyager® VR design houses are now available for design houses, museums, and events that want to provide very good knowledge.

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ACCOUNTS: Walmart Media Relations

Olin Ericksen, 1-800-331-0085

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SOURCE: Walmart Inc.

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PUB: 02/14/2019 12:01 AM / DISC: 02/14/2019 12:01 AM

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