What is it and is it really real?




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I sit with a group there Robot.He, The AlibabaThe restaurant is steered by a robot, inside a Hema a supermarket (now known as Freshippo) in Shanghai, China. A robot server will quietly close next to his / her; our board, behave carefully and, trying to open, deliver & # 39; way. Is this the "New Deal" service?

Robot will serve food delivery at Robot.He, inside Alibaba & FreshippoJon Bird

Later on that day, our team is visiting Starbucks Roastery Reserve, the largest Starbucks in the world, also in Shanghai. I will look at how the locals will exploiting it Faster laughing (AR) are built into their mobile phone Taobao app (shaped by Alibaba), and attack themselves in the tale behind the large copper ban that holds new coffee pans roasted. Is this a "New Deal"?

Shanghai Starbucks Roastery Star faster realityJon Bird

Immersion experience through the Taobao app at Starbucks Reserve Roastery, ShanghaiJon Bird

The phrase made by Jack Ma, co-founder of Alibaba and "New Trade" is the phrase time to retire Executive Chairman. In Letter 2017 to shareholders, Identify If it is "the starting point of the new & new Strategy – made up of a New Store, New Treasury, New Make-up, New Technology and New Energy . " But what's in a "New shop", and is it completely right now?

This definition is like this in a & # 39; letter: "Export is rapidly growing in a new shop. The closing of online and online trading will disappear as long as we are doing. focus on fulfilling the personal needs of each user. " & nbsp; well, but still there's no crystalline.

In an Alibaba information session 11.11 World Shopping Festival, the illustration came slightly into focus. Freshippo CEO Hou Yi explained that the main store (now about 65 sources and their growth) is a center of "knowledge center and wear center and center of communication" rolled into a single homosexual integration of online and online line.

At a private dinner with Michael Evans, President of Alibaba, told him a personal story that helped to show his & her; concept. Evans was returning a jacket to a corporate store, which he bought through an exports. The shop can not identify the item and make the link between the online and online website, and it will not accept the product. "That's when I realized what's in a new shop and what's not," said Evans.

He went on to talk to & # 39; depends on "consumer value praise" and the "buyer value" that is relevant when it is online and offline line is properly integrated. From the view of users, it is simply easier to buy and the resource will be; expectations of the seller's needs. From an operator's perspective, when everything is connected and that data is evident and that abundance, efficiency and product are increased.

I was not completely "get it" until I went to Freshippo. As a buyer, I can interact with a bigger shop such as mood and use. I'm all driven by the Freshippo or Taobao apps by phone (integrated by Alibaba Alipay course platforms). I can traditionally shop in a & # 39; shop. I can "click and shape". I can not deliver an order and materials (in 30 minutes or less within 3km – about 1.8 miles of my home). (Early story VMLY & amp; R * Asia co-Chief of Yichung Tay a cooking at home, and realized he was out of a garlic. There was no problem – he ordered it to "#; his handbag, and Freshippo gave the machine a long time to finish the meal. With this type of service, the Freshippo source does not appear to start with a # 39; affecting the estate's very good choices.)

I can also order a new seafood in any way – delivered, raw or cooked, or ready to eat in the shop.

In the corporate area, everything is driven by the app. When I write a code on the program, it tells me everything to do; I need to tell the origins of the article and a trip from farm to shelf, and I can find information on results, classifications and reviews – just like online. As Freshippo is able to investigate a continuous flow of real-time data, merchants can make sure that the actual amount of new material on the shelves is for trading that day. (The concept is to play a central part in daily shopping, and some of the new produce will be packed to show that day of the week – for example, Sunday).

Freshippo's fascinating experienceJon Bird

At the inspection, I use my app to complete its & # 39; business, or paying payment by recognizing the biological face. All my purchasing history is reinforced, so Alibaba has a broad view of my shopping behavior.

The resource is also a distribution center. Electors are sewing the floor, and # 39; completing online orders, and then pulling luggage on transport belts, which are above top shops, for delivery. Starbucks are also testing a "Star Kit" in two freshippo stores – coffee kitchens that do not have a cupboard. Look at customers who make drinks for delivery (also in 30 minutes or less) through Alibaba Ele.Me service.

In the Robot restaurant. I also use m & # 39; application for order and payment.

So this is a "New Shop" in action. And it does not stop at big shops. Alibaba New Store platform is used to digitize hundreds of thousands of shops across China. Three of them Ling Shou Tong ("Compatible Flag" Program), mom-and-pop's resourcing store is digitally updated, as well selected places for RT-Mart, intimate trading sites and Easyhome Everything had been at a new Store for the 11.00 Global Shopping Festival.

What we bring to another question. Is a "New Deal" marketing game, or is it really important? After all, British department store John Lewis has been the core of omnichannel innovation for many yearsSouth West New Nike Air Fifth Avenue flag in New York & nbsp; – "Innovative House 000" – which promotes data-driven digital / corporate biological knowledge, all connected through App Nike.

My opinion is that "New Trade" is not a new "100%", and I do not believe that Alibaba says it's totally specific. However, it is split apart, it is the scale and speed of attainment, and the different formats it uses. When you put it together, "New Shop" is a critical chapter in the story of a physical sale regeneration, and the growing statement of digitization of sales. And how we all find ways to describe what the retail is; today, and where it is on its head, "New Deal" is a useful help on its vocabulary.

* The author works for VMLY & amp; R

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I'm sitting by a group in Robot.Tha, a Alibaba robot restaurant, inside Hema's supermarket (now known as Freshippo) in Shanghai, China. A robot server will quietly close next to his / her; our board, behave carefully and, trying to open, deliver & # 39; way. Is this the "New Deal" service?

Robot will serve food delivery at Robot.He, inside Alibaba & FreshippoJon Bird

Later on that day, our team visits the Starbucks Reserve Reserve, the largest Starbucks in the world, also in Shanghai. I will look at how the locals will The Reality (Aug) feature that has gone up to their own Taobao app (shaped by Alibaba), and its " Going into the tale behind the giant copper giant who holds a new coffee poke roasted. Is this a "New Deal"?

Shanghai Starbucks Roastery Star faster realityJon Bird

Immersion experience through the Taobao app at Starbucks Reserve Roastery, ShanghaiJon Bird

"New Trade" is the phrase made by Jack Ma, co-founder of Alibaba and his retired Executive Chairman. In the 2017 letter to shareholders, indicate If it is "the starting point of the new & new Strategy – which was made up of the New Deal, Finance New, New Make Up, New Technology and New Energy. " But what's in a "New Shop", and is it true to everything?

This is the definition of this in the letter: "Export is rapidly growing in a new shop. The closing of online and online trading will disappear as long as we are doing. focus on fulfilling the personal needs of each user. " Ok, but that's not crystal.

In a 11.11 Global Alibaba Business Storytelling session, the illustration came into focus. Freshippo CEO Hou Yi explained that the large store (which is about 65 years of storage and growth) is a center of "knowledge center and spending center and financial center" introduced into one – Combined homosexual line of online and online line.

At a private dinner with Michael Evans, President of Alibaba, he told a personal story that helped to show his / her; concept. Evans was returning a jacket to a corporate store, which he bought through an exports. The shop can not identify the item and make the link between the online and online website, and it will not accept the product. "That's when I realized what's in a new shop and what's not," said Evans.

He went on to talk to & # 39; depends on "consumer value praise" and the "buyer value" that is relevant when it is online and offline line is properly integrated. From the view of users, it is simply easier to buy and the resource will be; expectations of the seller's needs. From an operator's perspective, when everything is connected and that data is evident and that abundance, efficiency and product are increased.

I did not get "enough" completely until I went to Freshippo. As a buyer, I can interact with a major shop because the fear and need of it; I'm guided by the Freshippo or Taobao apps on my phone (integrated by Alibaba Alipay platform). I can traditionally shop in a & # 39; shop. I can "click and shape". I can not deliver an order and materials (in 30 minutes or less within 3km – about 1.8 miles of my home). (Early story – VMLY & R * Asian leader, Yichung Tay, was cooking at home, and realized he was not in a garlic. He had no problem – ordered him on his mobile, and Freshippo has completed the device for a long time. With this type of service, the Freshippo source does not appear to start & # 39; affecting the estate's very good choices.)

I can also order a new seafood in any way – delivered, raw or cooked, or ready to eat in the shop.

In the corporate area, everything is driven by the app. When I write a code on the program, it tells me everything to do; I need to tell the origins of the article and a trip from farm to shelf, and I can find information on results, classifications and reviews – just like online. As Freshippo is able to investigate a continuous flow of real-time data, merchants can make sure that the actual amount of new material on the shelves is for trading that day. (The concept is to play a central part in daily shopping, and some of the new produce will be packed to show that day of the week – for example, Sunday).

Freshippo's fascinating experienceJon Bird

At the inspection, I use my app to complete its & # 39; business, or paying payment by recognizing the biological face. All my purchasing history is reinforced, so Alibaba has a broad view of my shopping behavior.

The resource is also a distribution center. Electors are sewing the floor, and # 39; completing online orders, and then pulling luggage on transport belts, which are above top shops, for delivery. Starbucks are also testing a "Star Kit" in two freshippo stores – coffee kitchens that do not have a cupboard. Look at the customers who make drinks for delivery (also in 30 minutes or less) through the Alibaba Unit.

In the Robot restaurant. I also use m & # 39; application for order and payment.

So this is a "New Shop" in action. And it does not stop at big shops. Alibaba's new platform is used to digitize hundreds of thousands of shops across China. With the Ling Shou Tong ("Total Flag") program, mom-and-pop resources stores are digitally updated, with selected RT-Mart locations, intimate sales and Easyhome has all re- new innovation for 11.11 Global Shopping S-

What we bring to another question. Is a "New Deal" marketing game, or is it really important? After all, the British department store, John Lewis, has been the core of omnichannel innovation for many years. And New York's new Nike banner on Fifth Avenue – "House of Innovation 000" – promotes data related digital / corporate knowledge, all connected through the App Nike.

My opinion is that "New Trade" is not a new "100%", and I do not believe that Alibaba says it's totally specific. However, it is split apart, it is the scale and speed of attainment, and the different formats it uses. When you put it together, "New Shop" is a critical chapter in the story of a physical sale regeneration, and the growing statement of digitization of sales. And how we all find ways to describe what the retail is; today, and where it is on its head, "New Deal" is a useful help on its vocabulary.

* The author works for VMLY & R


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