Springer headteacher, Mathias Döpfner, criticizes Google


Some make content collected by others: the Chief Executive of Springer Mathias Döpfner wants to change that. He wants Google and Facebook internet giants to enable publishers to be able to; use their materials.

Everyone knows it: One person who comes in with Google is searching and & # 39; get tears out newspaper articles. Google can be used to sell advertising, as long as publishers and journalists can. going out of the road. The clan chief Springer Mathias Döpfner (56) wants to change this. He is one of the most powerful candidates in copyright law – he would commit the audit tools to tax on publishers.

Looking for: Mr Döpfner, Google and Facebook are saying they are " Help publishers to market content. Do you perform a & # 39; promise?
Mathias Döpfner: No. In contrast. Companies such as Google and Facebook will be subject to great content. They get it from baseball, from the publishers that people trust. Without all, the US technology platforms are much more interesting to their users. So it is the content of the publishers, who have the technology platforms to pay billions. Since a European publisher has been lost, this will happen without appropriate compensation.

In Germany, there has been a valid copyright for over five years, and that should change directly. But German publishers have only been replaced instead of mills instead of billions. What went wrong?
It is not surprising that the German copyright law is still unable to achieve its full impact. As the challenges fight with it all are legal. You are right. And so he was in the past, personally in line with other copyright. The law can not carry out a copyright copy but its full effect when all legal remedies have been harassed and all details have been clarified. That will take a while. In that regard, I'm calm.

Memory and money

Mathias Döpfner (56) began his career as a musician at "Frankfurter Allgemeine Zeitung". After working in the PR company and publishing, he returned to journalism as editor of various newspapers and in 1998 he oversaw the regulation of «Welt» by Axel Springer. In 2000, Döpfner went to Springer Group Management, and two years later he became Chief Executive. Under his leadership, Springer built the digital business as a second piece of journalism. Friede Springer's main stakeholder (76) holds a 2.8 per cent stake in company. Döpfner is the father of four sons of two women.

The publishers gave small shortcuts on Google. Was it a mistake?
There was no choice. Google is affecting its & # 39; Internet search market is almost entirely. If Google wants this to happen free and that the content is not shown otherwise, the publisher does not have the option. Google's market rise is huge.

Now the European Court wants to collect their copyright rights. What impact would the publishers have?
Initially, no decision was made yet. It is a question of whether the German Federalist Government should inform the European Commission of the law. Question of form, there is no question whether the copyright is very supportive or not. In fact, if these judges decide, we accept that. It would be a bitter break for future journalism in the future. We would have lost years.

What do you expect from European copyright?
In September 2018, the European Parliament adopted a text with a large majority, which clearly says that those who use the producer's product will pay for it, and journalists should also participate of this income. This is a great opportunity for journalism in Europe.

The battle against the giants

Supporting copyright intends to protect paper publishers from which Internet and Internet appliances and platforms such as Google and Facebook can use and market the content for free. Germany has a similar law from 2013, but the financial income was not minimal. Performance rights in relation to legal and economic disputes. The claim publishers will see this as compensatory money for their services to be used by third parties. The opponents believe that the use of individual sentences is not protected and that the publishers may already block their content for accessing search engines today.

Even without reparation tools that will provide additional traffic to market publishers. That's just hopeful already!
Research with the European Commission has shown that almost 50 per cent of users on the web are almost exclusively the Google shares. shown. So you do not have to click on its # 39; link and not access to publisher pages. That is why the co-ordinated position that has been named does not exist.

In Spain, Google stopped the news search service after typography was entered. Is this dangerous at European level?
Google was threatening it. But we should not fall for that. In fact, Google would never have a European market distribution. It is very important. And if it happens: For journalism in Europe, Google would not be backed at the end of the world. Then the publishers of traffic behavior would be much larger than the users. Of course, this is also Spanish publishers. The numbers of users out of the morning were rapidly exposed by direct traffic to the Spanish publishers website.

What can Swiss publishers expect from slack copyright?
The same applies to Switzerland: advertising revenue is by going to & # 39; publishing content on technology platforms is almost all about ending in Google and Facebook pockets. But many of the Swedish publishers who create this content, however, are quite empty. That can not go on like this. This patchwork copyright can be changed. From its introduction it depends on whether it is successful in establishing a stable journalism in the digital world.

Facebook Cartel Facebook is in the obstacles

The German Charter Office restricts Facebook's hate ban. The contest defender sent a US company to link data to Facebook, Instagram and WhatsApp together. According to the antitrust authorities, if users needed to agree to the data collection as a whole to use the services, Facebook would adversely affected his most important situation. The online network now has twelve months to change its behavior and needs to bring solutions within four months. Facebook already stated that it wants to protect itself in the court. For Switzerland, its decision has no effect for the time. Commission does not want to compete take part but if the German rule is final.

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