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Dolce & Gabbana was immersed in China



The wave of Dolice Boycot & # 39; spread among stars, the site of the e-commerce, and Chinese social networking sites, after going to # 39; They think they are rude to their country.

Dolce & Gabbana stops the most exciting event of China in the year, due to the famous boycott and model. The wave derives from a piece of Chinese song written by Stefano Gabbana and a recent controversy by Dolce & Gabbana.

The Big Show which is scheduled to be held in Shanghai on November 21, with Chinese and Chinese star. But Dolce & Gabbana needed to stop her show because the stars said they would not come. They discussed a message from the Stefano Gabbana Instagogy account, which included a description of a Chinese nation with a bird symbol.

Image of the advertising series of Dolme & Gabbana on advertising.

Image of a series of advertising & stoned & # 39; Dolce & Gabbana.

The above message responded to the fact that Dolce & Gabbana was the most recent "DG Loves China" initiative. Previously, the video campaign launched a girl in the United States, which used large chopsticks for pizza, spaghetti and Italian pasta. The Chinese are angry that the videos are disturbing the culture. A venture video will be returned within 24 hours.

Gabbana then said that his account was cut, he did not write bad words but still an excuse for the incident. One of the founders of the Italian logo, "I like the countryside and culture of the Chinese." After that, Dolce & Gabbana excused the "country and Chinese people" and said he would investigate.

However, that was not enough to save Dolce & Gabbana's presentation. Stars and models are expected to appear and do not believe Dolce & Gabbana have a believe. They indicated not to come.

The actor Chen Kun arrived in Shanghai on the morning of 21 November to attend the show on the same day, but he refused to take part.

On the show, Dolce & Gabbana ambassador Lee Hye Ba is also named after the Weibo social network that did not attend. "I'm proud of my motherland, Mother Country, in particular," wrote the actress. Words like the other ambassador, Vuong Tuan Khai. Zhang Ziyi, Li Bingbing, Huang Xiaoming … said they stopped at the same time.

The exhibition modeling group also revealed that all 24 modules displayed the presentation and their "Not Me" booklet as their online producer. Some people who did not identify anything of the future D & G.

Key e-commerce websites including Tmall, JD.com, Xiaohongshu and Secco have also removed Dolce & Gabbana's content from their website.

Theo Jing Daily, The Yesterday social network has enrolled over 18,000 debates for its main word "Boycott Dolce" (Dolce boycott).

Trade companies with Dolce & Gabbana that affect China. Photograph: D & G.

Trade companies with Dolce & Gabbana that affect China. Photograph: D & G.

Dolce & Gabbana has a controversial constitution in China. Last year, the "DG to China" campaign used the modeling advertisement that stands next to taxi drivers, waste collectors and street salesmen in Beijing. D & G was thrown into a single business with old China long and the same campaign was in Hong Kong and Tokyo; catching herring feathers and weird lights.

Dolce & Gabbana did not sell publicly in China but last year they appeared Financial Times It's one of the biggest markets. The mobile company with the sales point is in 25 major cities in the country. According to the 2017 report of the McKinsey Consulting Group, China's purchases spend $ 72 billion a year on luxury products, or about a third of the world market.

Thanh Tung
Theo SCMP


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