Think of "money" in the market hundreds of billion dollars, many of the giants "dead" for money!



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In 2017, Vietnam's consumer goods market value will reach $ 120 billion, and # 39; record an annual growth rate of almost 10 percent in 2012-2017, according to the report "Goods and Retail Consumer. South – First season of 2019".

Vietnam is one of the fastest growing consumer markets that grows in the economies that are experiencing a " emerge in Asia-Pacific, along with Indonesia, India, Philippines and China, with double growth between 2020 and 2022.

This is due to the increase in personal spending parallel to the growth of the economy. Low unemployment and lower salaries will continue to increase consumer costs in Vietnam.

In the fiscal year of 2017, $ 3.4 billion in cash saving in the operating capital of the companies that worked in consumer goods industry was secured and $ 1.9 billion was taken in business the shop. picture)

In the fiscal year of 2017, $ 3.4 billion in cash saving in the operating capital of the companies that worked in consumer goods industry was secured and $ 1.9 billion was taken in business the shop. picture)

However, in addition to the macro reasons, the changes that consumers have re-designed as businesses make business and consumer goods. Typically, there are high levels of mobile and Internet use of e-mail drive, which is featured in the competition that is; growing among the "giants" in the field. Finding & & # 39; Goods processing in the countries of the region also grows more and more; you enjoy.

In that context, PwC's consulting and research company said that freedom of money and work capital management should be a key factor in the development of enterprises. However, according to PwC, their understanding of some operations in a limited operating capital is limited to items on the balance sheet and the density output.

"The recent decline of several series such as Toys" R "Us, Sears, Rockport, … has shown that there is a need for deeper regulation of consumer risk, as well as payment lines. – Better menu management will also increase the likelihood of changing companies' response to consumer demand, "and referring to PwC.

The company said $ 201 billion was in money to participate in the business center of companies working in a consumer goods business and secured $ 1.9 billion money. in the sales department. This amount has risen to an average of 15% per annum. In particular, records consisted of more than 40% of work capital.

"In the projects PwC advises, we see a lot of issues where ambitious companies expand at exponential levels but finally they run out of money and struggle for survival. Income is growing together with the growth of a net cash flow from business businesses that need businesses to grow steadily, "said Johnathan Ooi, Vice- Director of Advisory Services at PwC Vietnam. Look up.

PwC Vietnam's work capital administration advisor, Mohammad Mudasser, noted that the economy is growing dramatically due to the low rates of loan, so the crisis is critical. It is not a big problem. for businesses when loans are plentiful and available.

"Does this last for a long time? Can the business be able to grow according to loan finance?", He questioned and said businesses should focus on & # 39; Operating capital management or managing cash flow to ensure capital. Competition needs to be effective in a modern business environment. For companies to work efficiently, the elements of working capital can be used as a means of increasing sales.

Mai Chi

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