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Pinterest files secretly for stock list: report



The online "visual search" service that offers about 250 million users, has been sent secretly for a list of stock market, reporting the Wall Street Journal Thursday.

The report stated that San Francisco Pinterest Pinterest would be seeking a value of at least $ 12 billion, and # 39; Participating in the levels of technology companies that are invaluable in supporting initiatives that are in place. hitting the public markets.

It was launched in 2010, it is a tabletop platform platform, with users to decorate the board with pictures; presenting interests, including food, fashion, travel and lifestyle.

It allows users to divide these images, even though it does not; call its own social network. It also allows users to connect to online shops and other services to find items that they have on "pinned."

Pinterest gives money from the place to come; in online and advertising stores, but has shared some information on how well those efforts have been on, pay off

According to the Journal, its company has a & # 39; seeking the end of June recording that would be subscribed by Goldman Sachs and JPMorgan Chase.

He left to comment on the report.

The 2012 law allows some companies to be able to; made in private, an amendment that aims to let start the capital build-up process before providing detailed financial information.

Other technical companies are supported by more than $ 1 billion worth, sometimes called "unicorns", which are expected to start original public origins (IPOs) this year; including the Uber and Lyft cycling companies, and the first message in the Slack workplace.

Head of Ben Silbermann worked at Google before going on Pinterest.

According to the eMarketer search company, Pinterest will enter less than one percent of the US online advertising cost but it is reaching almost 40 percent of US social network users.

"One of the Pinterest's IPOs is to look over in the coming months," said eMarketer analyst Andrew Lipsman.

"As the first digital media platform to hit the markets since Snap, the business will look closely to find out Can I Investigate as a Public Company? "

Lipsman said "there is a strong argument to act as an advertising platform due to its visual nature and the courage in which users can get involved."

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