Scooter companies are struggling to win the first summer in Europe



  • This year is marking the first spring and summer where adequately funded monitors such as Bird and Lime are to work in total in Europe.
  • It's an important test that more people are likely to choose to go on slots when the weather is getting warmer.
  • But these companies fight many battles across the world, as many cities try to stop floods of pools through licensing schemes or outright banning them.
  • Administrators have now heard a lot of discussion about the future of movement from companies that are well funded, such as Uber, Mobike, Ofo, and Taxify caused as a result.
  • Business Insider spoke to a scooter including starting on Bird and Wind to find out how they balance an extension by avoiding the errors of those who had existed before.

This story is now well known.

An ambitious multi-billion dollar company believes it can help solve one of the biggest challenges that face an individual: Climate change.

Too much people are dependent on driving their cars to get to work, the argument is on, and that's bad for urban congestion, atmospheric pollution, planet and overall health and enjoyment.

This well-funded installation says it has the right answer, if only your town were considering the rules to change.

Its name? Uber, Taxify, Mobike, Obike, Ofo, Bird, Lime – delete as appropriate.

Scooters are the third wave of companies keen to radically change their travels to town t

The summer of 2019 promises to be a summer of lungs, at least in Europe.

Bird, the poster child in California started, just launched in Europe in July 2018. Similarly the group did not expand in June 2018. There are also European peers, such as Voi a t Sweden and Berlin, expanded by 2018.

So, this is the first time that a well-resourced scooter will be fully operational during Europe's warmest season – and it's an essential test. it is. Scooter companies expect the warm weather to increase demand, as people are more likely to visit the countryside when it is sunny.

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“Spring is the springtime event,” said Matt Turzo, chief executive officer of EMEA for Wind, Insider Business. "The last few weeks, as the weather progresses, has been terrible so people are seeing winds walking around the town. The weather is so nice, they're just so nice t jumping on them. "

But this crop of startups will need to prove to regulators that they can be treating their extra loaders, both in terms of throwing and wearing vehicles, and ensuring that screens are not swept around towns.

They will also need to prove that they are different from some of the previous inhabitants.

Former Chief Uber Travis Kalanick, who was thought to have inspired a culture of breaking rules.
Thomson Reuters

The London presidents may, for example, feel sculpted after several groups of companies with a campaign of enterprise pledged to leave their city crowded and without defeat; lead to more heads or disappearing.

The capital's transport governor with Uber had long battles about safety matters, and eventually granted the company temporary permission to give the company.

The separate regulator suspended Tax, which linked to the city's licensing regulations.

The giants then cycled to China Mobike, oBike, and Ofo, promising a small population. Obike sent out bikes across London without asking local authorities, and then stopped a shop in a year's time. Mobike withdrew from the UK after a year of work. Ofo is reported to be near bankruptcy.

OBikes went down on top of a bus stop in Melbourne.
Twitter / DanielRDup

This is a startling time, for new entrants to join in with promises of transport revolution.

Patrick Studener, European president of Bird (and alumnus in Uber), told Insider Business in an interview that the company would be aware of the region's short history. T

“We need to be honored because we have seen other companies or other transport methods moved quickly, and there is an innovative drive, if innovation passes or is very wrong,” he said.

"Certainly I know, I sometimes feel there are nests there from time to time. When you talk to people, it's like, or not, another innovation t But it's up to us to explain why there should be room for us.

Studener said that the Bird process did not grow at all costs, but sent permanently. "I don't want to launch it in all the cities in cities," he said. "We want the cities properly, we want to launch the right way."

Studener said that Bird had "spent a lot of time in advance" speaking to different villages before he put on scooters.

"We are the new children on the block, so people should ask questions, and we should have good answers to these questions," added Studener. “As a result, we have had good relationships with town regulators and designers, which are ultimately the sovereignty of the town. going through. '

That may be true at the moment, but certainly Bird ran to a rule of trouble when he first started in the US. The company had to order up to $ 300,000 worth of fines in Santa Monica, the first city ever, across never having to handle the right business licenses.

Peoples visit Santa in Santa Monica, California, US. 23rd July, 2018. Photograph taken in July 23, 2018.
Lucy Nicholson / Reuters

Matt Turzo came at the wind to start from Lyft. Although Lyft, although it has run into the same management questions as Uber, does not have the same reputation for growth awareness at all costs.

As the artist's, he said the company is trying to be as open as possible with governors.

"At Wind, we take a Lyft-esque approach to chat and be willing to talk." He told Business Insider. “We go into those conversations with the view that governors are doing what is best for their constituents, they have work to do. "

Some towns are more able than others.

Only problems have been launched in France, and the director Studener wanted to try out technologies that reduce CO2 emissions and work out regulations t new.

However, in London, economically electric scooters are illegal because of a law that is 135 years old and was originally designed to manage horse-drawn vehicles.

The UK government, which experiences Bird and Lime, is making friendly sounds about change but it looks like slow progress. Both companies have ignored UK government officials to make their case to regulators in European cities. And Bird has been earned to carry out an extended test of its movers in the Olympic Park in East London.

Salwan Georges / The Washington Post via Getty Images

And Madrid banned most of his street clients last year, but then took thousands of licenses to a range of companies like Voi, Wind, and Jump Uber scooter service. The bird was one of the seven scooted sections to be reduced.

In the end, Studener is hopeful, as most countries have to reduce their emissions. Birds and their competitors will, of course, do such a good way for the environment – although researchers say the image is not so simple.

A summer of scooters may also mean summer of injuries

When Business Insider ran a scooter last week at Bird's offices in the east of London, it was definitely very lively.

The petition is clear, especially on sunny day: move on a scooter and get from A to B and at the same time get to know the city. Being a victim of the London metro has also made it more enjoyable.

Matt Turzo from the wind said that this is the main selling point for company scooters. "We have a part to play in letting the passenger out, and getting people to join their town in a way they don't have to. So it doesn't need to plan a journey t two hours in advance, to make sure you get across the city. "

Increased use of scourge will also lead to an increase in accidents, which will be another test to start.

It is difficult to find out what damage data could be squashed. In the UK, the Department of Transport will measure vehicle accidents, but it does not break electric scooters into another department.

The data from the USA suggests that scooters can burn badly, and perhaps a more serious level of injury. There have also been a number of deaths in the USA in relation to electric scooters.

A survey by the Portland Transport Bureau found that the level of 2.2-disaster e-scooter casualties per 10,000 miles – well above the US national average for motor bikes (0.05 per 10,000 miles) and cars (0.1 per 10,000). Not all of these incidents are related to rent e-screens, so the average is likely to be lower.

Tarak Trivedi, an emergency medical practitioner and health services researcher at UCLA, carried out a comprehensive survey last year about how people could send people to A&E departments.

The survey found that electric scooters were linked to 249 emergency room visits between September 2017 and August 2018, with details of injury, including bone fractures, lung ripples, and divisions. Few cyclists wore helmets.

(Bird criticized the report for not targeting road accidents and deaths from motorbikes and cars too.)

Trivedi told Business Insider that he decided to study emergency room visits after using electric scooters himself when they start today in Los Angeles.

"I recognized it once." [scooters] he said they were to become dollar businesses, they would come to all parts of the world, "he said. These are vehicles that can move up to 15 miles per hour, but some people who have seen us worry the nature of the animal. There were people who were deceitful, or who were traveling unreasonably with two people on one scooter. It's about recognizing it's not just a toy, it's like an engine.

It's not a good idea to travel these things along with two people on board.
Getty Images

Trivedi also said that an earlier design meant the squares weren't working properly. He said: "You've had a certain kind of toe, just stick. You want something you could get up to and the machine won't leave when you need it," he said. There were small wheels, he said, throwing someone out of the scooter if they were hitting a barrier.

Despite the records of some very scary casualties, Trivedi regards scours as a nimble tool.

“Anything that reduces car journeys to the environment and for us as a society is a good thing,” he said. “There is certainly a focus on safety that may be inspired. there may be a slower pace, and proven safety planning. "

Both Ely and Calp have promised to take precautions to safety measures, with Lime's chair stating that the company would now be locked up with drink users. The two companies have also offered free helmets as part of their marketing campaigns.

Studener said: "Everything we do begins with safety, development and planning of the scooter, to classes we have organized."

He said that if used correctly, there were scooters on par with safety measures, and that most road traffic accidents could be carried out in cars rather than other vehicles.

The UK loses opportunities at the time of scooters

The UK, for the moment, loses out on the summer of the skies.

Although the Transport Department (DfT) announced in March that it would review the legal status of electric scooters, it would not say when there would be a review.

A spokesperson from the London transport regulator stressed the safety of scooters in reporting to Business Insider: "We welcome the focus of the safety review as this links to our commitment to Vision Zero and does Ensure that new forms of transport are safe. There is a question as to the timing of the signal when there is a review.

Studen Bird recognized that it could be several months before rented scooters can be found in the main city.

"Regulatory reviews can take place for several months," he said, adding: "I am very excited about this. Any move in the right direction, I have been animated about it. They'd come out and said, scones are pretty big on Monday, which would be very good, but that is also too unusual.

"Much of the rule is very old and old [the Department for Transport] say that it is not shy to update the law and that we want. I understand that what they do, it will be around for time, so they have to think about all the consequences they have. "


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